Humans naturally dislike making decisions. We tend to regret buying things that have more than one options because we believe we should have bought the other product. This is called buyer’s remorse in marketing language. Buyer’s remorse is generally associated with purchases that are high value, high risk items.
This is a phenomenon well understood by the marketing departments of almost every corporation that sells to customers. After buying something, customers tend to justify their decision by mentioning it to someone. They seek feedback and need to be assured that their decision was wise. The implications could be extremely big if customers are not happy with their purchase. They will tend to stay away from purchasing from the same company in the future if they are not satisfied.
It seems as if we are obsessed with success of technology start-ups that have changed the way we live our lives. We know that there is a movie about the social networking giant Facebook called The Social Network that is coming out in the near future. Now there are rumors that there might be one about Google. It makes perfect sense since this company has had such a huge impact on our lives, much more than Facebook or any other Internet websites. With that said, I have been asking myself a question. Are we getting obsessed with small-time operations that became extremely successful? This also leads to another question – why?
If you have a small business on the internet, the next natural step is to spread the word about your products or services. You have probably heard all about pay-per-click type advertising and other similar methods one can use.
The idea of having water in a bottle is great. Its portable and can be used to quench your thirst any time you feel the need. But is buying it in little plastic bottles really what we should be doing?