Billboard cost and pricing
We get bombarded with millions of advertisements everyday. While driving, a person can come across hundreds of billboards on a daily basis. Have you ever wondered why so many people are spending money on billboard advertising? Not only is it cost effective, it can convert directly into profits for your business.
How much does billboard advertising cost?
As you would expect, the cost of advertising on a billboard is a variable that depends on the location. Businesses spend billions of dollars every year on billboard costs to get their name in front of you. Usually a billboard ad will cost you anywhere from $700 to $2500 per month. Again, how much you pay for one is dependent on where you want your advertisement to be placed. If you are looking to place your ad on a billboard that is located on an empty road, you will end up paying a lot less than if you want your advertisement to be placed near an airport.
How to best advertise on billboards
If you are paying money for something, naturally you want to make the best of it. Although billboards can be an effective medium of advertisement, there are a few things one must keep in mind.
- Location: just like when buying a house or looking for a new business spot, you have got to make sure you get the right location. A carefully chosen spot is often the difference between being profitable or losing money. An optimal location would be a road where the traffic is not moving too fast and there are not too many other billboards around. You want to do this to ensure that people get a chance to read what you have written, and it is the only message they get to see for a few moments. This way they remember what you have written on the billboard ad and have gotten people to memorize the name of business and or a way to get in contact.
- Message on the billboard: considering that people are shown tens of thousands of advertisements everyday, it is hard to stand out from the crowd. The general population has become numb to flashy sales pitches that promise the moon and do not deliver. Still, there is always room for a good advertiser to come along and make people spend money. Along with the location of your billboard advertisement, you have to ensure that the message on that billboard is short and to the point. If this ad is along the side of a freeway, consider that people are going to be driving by it extremely fast. You only have a few seconds of their time to catch their attention and tell them what they need to hear. Keep the message short. Strike a nerve.
As I always say, do your market research before you decide to spend thousands of dollars on advertising. You have to figure out who you are advertising to and how much you can expect to gain from advertising on billboards. Keep the demographics in mind.
Who should you market to?
Its usually a good idea to start out small and figure out if billboards advertising is working out for your business. While it is not uncommon to see advertisements from big corporations in your neighborhood, chances are that if you are a small business owner you will be keeping the ads local. Place them in areas that reside your target audience. You want to focus on specifics as much as possible. General marketing is normally a waste of time and if you are not careful, you can end up spending a lot of money without seeing profits.