Great marketers appeal to people’s emotions
Did you know that an average person is shown 2,500 advertisements everyday? How many of them do you remember? Probably not many as most of us have become numb to them and just tune them out.
Businesses that have the money devote extreme amounts of resources to understanding what makes people remember an advertisement. They know who their target market is, how that market is going to respond to their ad, and how they can appeal to people’s emotions in order to get them to buy their products. As more consumers begin to buy products that appeal to their emotions, corporations are capitalizing on this newly discovered method.
People are beginning to make purchases based on how they feel
There was a time when consumers only bought the products and services that they needed. As of recently, more and more purchases are being made based on how someone is feeling. Consider the type of things that are sold based on its looks and how it makes people feel upon having it.
Lets take a look at luxury handbags for example. There are a million different types, sizes, and designer labels. They all serve the same purpose, yet some people cannot seem to help themselves from buying a newer one every few months. If you saw the picture at the beginning of this article, what did you notice about it first? Here are some of the things being outlined in this photo:
- A sexy woman holding a handbag – This method is used to make every woman think that she can look just as sexy by having the same handbag.
- The woman in the picture looks to be euphoric.
- Composition of the picture focuses on the brand – Gucci
There are many other things going on in this small image advertisement. Everything that is seen appeals to our emotions and makes people want to buy the handbag. Remember the cigarette commercials on television before they were banned? People that were smoking were shown as cool and hot.
Marketing is generally nothing more than common sense. Yet, we do not completely realize the power it holds when it comes to persuading people to do something.