Category Archives: Marketing and Advertising

Did you know that an average person is shown 2,500 advertisements everyday? How many of them do you remember? Probably not many as most of us have become numb to them and just tune them out. Businesses that have the … Continue reading →

There are a million ways to segment the type of consumers you want to market your products to. For example, demographic segmentation (age, gender, income, ethnic, family-life cycle). Although marketing to specific age groups is a well understood concept by … Continue reading →

Humans naturally dislike making decisions. We tend to regret buying things that have more than one options because we believe we should have bought the other product. This is called buyer’s remorse in marketing language. Buyer’s remorse is generally associated … Continue reading →

Most people are not aware that every time they buy something at a store, their habits are being watched closely and analyzed by data miners. There is a huge market for finding out what consumers are buying so they can … Continue reading →

Looks like there is always something new just around the corner to get all hyped up about. Recently it has been social media sites such as Digg and Facebook. What is social media anyway? There are about a million different … Continue reading →

If your job involves selling to people, you probably see a shrink at least once per month just to stay sane. You know everything there is to know about the product you are selling. You go to extreme lengths to … Continue reading →

You have a new business that you just put online and now you want to make it popular. Using a well developed website marketing strategy you can ensure that your business attracts the attention of customers world wide. One of … Continue reading →

We get bombarded with millions of advertisements everyday. While driving, a person can come across hundreds of billboards on a daily basis. Have you ever wondered why so many people are spending money on billboard advertising? Not only is it … Continue reading →

Having a strong marketing plan can ensure that you are marketing to the people who are looking for your product or services. It is simply a smaller part of a business plan and can be one of the most important … Continue reading →